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Oct 062012
 

Now that all the fuss over the new iPhone5 has calmed down a bit, it is time to take a look at the iPhone5. Okay, so what fuss was there amongst anybody other than the die-hard Apple fans who would buy any iPhone5 without considering whether or not it was carved out of a pile of petrified rhino bile? Well of course there was the media crowd jumping up and down in excitement at the prospect of an expenses paid trip to somewhere exotic.

But not many others.

It isn’t as if the iPhone5 were a bad phone; when you come down to it, it is a sensible upgrade from the iPhone4S. The key new features are :-

  • Most “exciting” of all (which is itself a bad sign) is the new dock connector which effectively makes all previous iPhone add-ons redundant. Understandably this has annoyed many people, but it had to be done sooner or later. After all the old connector was nearly 10 years old which is positively geriatric in the technology world.
  • The processor was a little bit faster, and there is a little bit more memory.
  • The screen is “bigger” … or rather taller. Nice enough I suppose, although it is hardly a Galaxy SIII or a Galaxy Note (1 or 2).
  • Apple have realised that there are a few people outside North America who might want to use 4G network speeds, and so their LTE support covers more frequency bands. Although despite having three variants of the iPhone5 which cover different frequency bands, they still cannot offer LTE in all markets. And of course having three different phones not only makes manufacturing more costly, but prevents customers roaming so easily as they could do with the iPhone4S.
  • The new phone is thinner and lighter than the old iPhones, although those who have encountered problems with the aluminium case getting scratched may prefer the old weight of the stainless steel case which was more robust in this sense.
  • And of course the iPhone5 now uses the even fiddlier nano-SIM.

Ignoring the software side of things, this all looks a little depressing. All very sensible, but one person’s sensible is another person’s resting upon your laurels. And if you keep that up, sooner or later someone comes along and tips you into a muddy ditch.

Just ask Nokia.

Oct 042011
 

So it has been announced at last. The iPhone 4S, which is more or less an iPhone 4 with some fiddling – a faster processor, an improved antenna, and a software update that gives it a feature that Android has had for a while. That is voice control.

Undoubtedly it will all be done in a very slick way – that is the Apple way, but is it enough ?

Well it all depends on what you mean by “enough”. It will undoubtedly sell – both to the Apple fans who worship anything Apple produces whatever the merits, but will it sell enough to keep Apple’s current level of influence in the mobile smartphone sector ? After all, Steve Jobs has now left and everyone is wondering how the new Apple will maintain it’s leadership in the smartphone and slate market.

Well the iPhone 4S is nice, but so is my iPhone 4. But it is hardly a major improvement – yes it’s faster; probably a lot faster. And the antenna improvement will please those who managed to tickle the antenna problem on the iPhone 4 (I could only do so by going through ridiculous contortions).

It’s a perfectly reasonable mid-life facelift, but it’s a touch late for a mid-life facelift, although admittedly a bit early for a whole new phone. Oh! Sure Apple will claim that the internals are completely different, but it’s still an improved iPhone 4 rather than an iPhone 5. Although it’s unreasonable, Apple’s problem here is that the iPhone 4S looks a little boring and in a post-Jobs era, they need to convince people that they are still able to release exciting products. And this isn’t it.

The big problem I see from my personal perspective is that there is no option for an iPhone with a big screen (and no I don’t mean an iPad!). If you look at the oodles of choice you can find in the Android phone market, you will find examples of premium smartphones with larger screens than the iPhone. Such as the Samsung Galaxy S II with a 4.3″ screen, and that is not even the largest smartphone screen you can find (although it may well be the best).

Sure not everyone wants a large screen on their smartphone, but I do and Android gives me that choice. And plenty of other choices – 3D screens, physical keyboards, etc. And no being chained up in Apple’s walled garden!

So yes, sorry Apple but it’s a bit of a yawn event. Try again with a proper iPhone 5 with a large (for a smartphone) screen.

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