Feb 032019

Apple’s stockprice has taken a bit of a tumble just recently, prompted by a statement from them indicating that they’ve made a bit of a mess of the iPhone releases and they’re not selling as many as they expected.

Foolish scaremongers are predicting the demise of Apple. Over a few bad quarters? That’s just ridiculous.

If anything (and you fancy a gamble), now is probably a good time to buy shares in Apple, because they are not going away any time soon. And they will probably come up with an answer to what they are doing wrong.

So what are they doing wrong?

Too Few Products

It may seem a bit strange to say considering just how many different iPhones you can buy, but what I am really talking about here are product types rather than individual variations. After all whether you are buying an iPhone X, XS, XS Max, or XR, you’re still buying an iPhone.

Just take a look at the Apple web site navigation bar :-

Each of those (with the possible exception of a particular keen Mac user of the “Mac” group, and of course “Music”) is a product that a person is only likely to have one of.

And keeping the number of products you sell small makes you more vulnerable to the occasional “miss”. Which with the best planning in the world will happen from time to time.

Just imagine what is missing :-

  1. The Apple HiFi
  2. The Apple alarm clock.
  3. The Apple home/small office network server.
  4. The Apple power-line ethernet adaptor.
  5. The Apple WiFi access point.
  6. The Apple air pollution monitor/smoke detector.

And that’s just a few items thought up by an individual on a lazy Sunday afternoon.

Don’t Ignore The Fringe Fanatics

For many years, Apple survived by making products well suited to the audio/visual creator community. And yet looking through the Mac line-up, there is nothing there suited to the real power user.

And yet Apple has fans who still want to run macOS – either compromising on their needs by getting an iMac Pro (usually with huge piles of non-Apple external disks) or by getting an ordinary PC and running macOS on it.

Give them what they want, and no a promise to release a proper Mac Pro “someday” isn’t sufficient.

There may not be a great deal of profit in it, but a small profit is better than none. And catering to power users may well have a greater effect than you suppose – they are or can be influencers. Imagine every photographer, videographer, and sound engineer saying “Forget about Windows; get yourself a Mac”.

Because that’s what they used to say.

Too Expensive

If you ask anyone if they would like more features, the answer is almost always yes, but they can become more reluctant if you ask them to pay a little more money for those features.

And if you ask them to pay more for features they are not interested in, they’ll rapidly lose interest if money is tight and their old phone is ‘good enough’.

And that is what has happened, the latest iPhone has more and better features than any previous iPhone but the price has crept up. For many (including the affluent “middle-class”) it has become a significant purchase rather than something that can be paid off with 2-4 months of minor inconvenience.

Follow The Path
Nov 292017

If you have not already heard about it, Apple made a mindbogglingly stupid mistake with the latest release of macOS (previously known as OSX), leaving their users open to an incredibly easy exploit that would give anyone full access over an Apple in their hands. Or in some cases, remotely.

The externally visible effect of the vulnerability is that a standard Unix account (root) that was supposed to be disabled was left with a blank password. Apple uses a very common Unix security mechanism that means the root account is unnecessary as an ordinary account (i.e. nobody logs in as root), although the account has to exist so that legitimate privilege escalation works.

As an alternative, Apple uses sudo (and graphical equivalents) so that members of a certain group can run commands as root. Nothing wrong with that.

To keep things safe, Apple disabled the root account and because the account was disabled, left the password blank.

It turns out that the vulnerability was caused by a bug in Apple’s authentication system which resulted in blank passwords being reset and the account enabled. But it is more complicated than that; Apple made a number of mistakes :-

  1. The bug in the authentication system. Of course no software is bug-free, but bugs are still mistakes. Of course because no software is bug-free, it makes sense to take extra precautions to avoid bugs causing a cascade of problems.
  2. The root password should have been set to a random value to prevent access if the account was accidentally enabled.
  3. Apple’s test suite which hopefully they use to verify that new releases don’t contain previously identified bugs should also check for this vulnerability.

Although the precise details don’t matter as it’s the principle of defence in depth.

Hemisphere and Curves

Oct 302016


With the sole exception of the touchscreen key strip that replaces the function keys, there’s pretty much nothing that interesting about the new Macbook Pro machines from Apple. That is not to say they are not nice machines, but they are a bit under-specified for a “pro” laptop tag, although I suspect that quite a few people complaining about the lack of a dedicated GPU in the 13″ model fail to realise that most serious professionals do most of their heavy number crunching in the cloud and not on a light-weight laptop.



And frankly any laptop is light-weight compared to a rack-based server with a case full of Teslas.

A laptop is essentially a creative tool for accessing “the cloud” for anything that requires a real computer, and a 13″ Macbook Pro is fine for that (although the trendy tax is a touch high).

Now onto the function key replacement: As a devotee of the keyboard, I’m somewhat reluctant to cheer the replacement of real keys with a touch screen, but it could be quite a neat feature. In the old days when we used function keys much more widely than we do now, on-screen labels for what the function keys did were not uncommon … look at the bottom of the following screenshot :-



And the ill-fated Apricot Computers had a competitor to the IBM PC which came with a keyboard that had six “soft keys” with LCD panels.

So Apple has not done anything new here, but when did they? Their core skill is taking technical innovations and making them user-friendly; I don’t have a problem with that.

This keyboard could be useful in many ways – in addition to resurrecting the old “function key labels” in a more usable way, there is also the possibility of using them to insert symbols that we should be using, but rarely do so because they are not to be found on our normal keyboards. Depending on your proffesion (or inclination), we have different symbols we could or should be using – perhaps the copyright symbol ©, the interrobang ⁤‽, or more. Of course how useful it becomes will be down to the relevant software developers.

Jun 122013

Apple’s teaser of their replacement for the venerable Mac Pro has raised quite a few hackles “out there” amongst a certain kind of Mac Pro prospective customer. They’re wrong.

It is quite possible that Apple has done some extensive research on whether internal expansion with storage and PCIe cards is necessary or not. And it is quite possible that most of the old Mac Pros had not been expanded in this way.

But Apple are wrong too (and of course I’m right whilst everyone else is wrong  :-P): Internal expansion is important for some people, and they are quite possibly the sort of people that you don’t want to antagonise. Specifically the enthusiasts who would rather keep their storage internal, who want to add accelerator cards of one kind or another, etc.

Whilst the enthusiasts may not be the majority of Apple’s customers, they do have a certain amount of influence. People asking the enthusiasts at the moment may well get told to get an old Mac Pro right now so they are not limited by the expansion capabilities of the new Mac Pro.

And there’s a way that Apple could have done both; kept the neat design of the new Mac Pro, and allow the enthusiasts to have “internal” expansion. And it could be done by simply allowing the new form factor to expand the case through the base – allow it to “click” onto a PCIe expansion cage, or a two-drive enclosure.

Sure that would require some sort of special bus in the base, and a sensible way of attaching cases to the base in a secure enough manner. But it would also mean that the new Mac Pro was as expandable as the old without the use of the cable tangle that most external devices require.

Take a look behind most large tower PC’s and you’ll find a tangle of cables attaching screens, keyboards, mice, external drives, and odder devices. Apple’s new Mac Pro will just make this worse when they could have done something even more radical and showed the industry how to improve the situation.

Nov 032012

Previously I ranted about how Apple had “complied” with a UK court order by criticising the decision made by the UK courts and implying they had gotten it wrong. Now Apple have been dragged into court again to explain their lack of compliance, and been ordered to remove their previous statement and replace it with another whose wording has been dictated by the court.

Apple in a mind-blowing exhibition of stupidity tried to claim that whilst it would take just 24 hours to take down their previous statement, it would take up to 14 days to put up a replacement statement. For “technical reasons”.

Now as it happens, in addition to writing drivel on this website (where the only delay “technical reasons” might impose would be due to an infrastructure failure/upgrade, but “personal reasons” might well impose a 14-day delay), I have been involved in more “corporate” websites where content management systems can indeed impose “technical reasons” for a delay in updating a website. But not 14 days! More like a few hours, or at most 24 hours.

And if a content management system does impose a long delay in publishing website updates, it is always possible to bypass the CMS to publish emergency updates. Even if it is necessary to “break” the CMS to do so.

It may very well be that an internal approval process within Apple’s CMS normally requires 14 days for an update to be published. In which case the reason for the supposed 14 day delay is for “business reasons” rather than “technical reasons”.

Of course there is also another possibility. Given that Apple have recently launched new products, they may be very reluctant to put anything up on their home page (which the revised court order now requires) which distracts from their new product. You do have to wonder if this mysterious delay for “technical reasons” is in fact so that nobody gets distracted from the pretty pictures of Apple’s new products.

That would be very, very silly of them.

The court evidently did not think much of Apple’s excuse of why they could not put up a replacement statement promptly and have given them 48 hours to comply. So either Apple has to comply within 48-hours – demonstrating that they lied in court, or has to come up with detailed technical reasons why they cannot comply – which will demonstrate they are surprisingly incompetent when it comes to technical matters.

Neither alternative is comfortable for Apple executives, but this position is all their fault.

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