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Oct 042011
 

So it has been announced at last. The iPhone 4S, which is more or less an iPhone 4 with some fiddling – a faster processor, an improved antenna, and a software update that gives it a feature that Android has had for a while. That is voice control.

Undoubtedly it will all be done in a very slick way – that is the Apple way, but is it enough ?

Well it all depends on what you mean by “enough”. It will undoubtedly sell – both to the Apple fans who worship anything Apple produces whatever the merits, but will it sell enough to keep Apple’s current level of influence in the mobile smartphone sector ? After all, Steve Jobs has now left and everyone is wondering how the new Apple will maintain it’s leadership in the smartphone and slate market.

Well the iPhone 4S is nice, but so is my iPhone 4. But it is hardly a major improvement – yes it’s faster; probably a lot faster. And the antenna improvement will please those who managed to tickle the antenna problem on the iPhone 4 (I could only do so by going through ridiculous contortions).

It’s a perfectly reasonable mid-life facelift, but it’s a touch late for a mid-life facelift, although admittedly a bit early for a whole new phone. Oh! Sure Apple will claim that the internals are completely different, but it’s still an improved iPhone 4 rather than an iPhone 5. Although it’s unreasonable, Apple’s problem here is that the iPhone 4S looks a little boring and in a post-Jobs era, they need to convince people that they are still able to release exciting products. And this isn’t it.

The big problem I see from my personal perspective is that there is no option for an iPhone with a big screen (and no I don’t mean an iPad!). If you look at the oodles of choice you can find in the Android phone market, you will find examples of premium smartphones with larger screens than the iPhone. Such as the Samsung Galaxy S II with a 4.3″ screen, and that is not even the largest smartphone screen you can find (although it may well be the best).

Sure not everyone wants a large screen on their smartphone, but I do and Android gives me that choice. And plenty of other choices – 3D screens, physical keyboards, etc. And no being chained up in Apple’s walled garden!

So yes, sorry Apple but it’s a bit of a yawn event. Try again with a proper iPhone 5 with a large (for a smartphone) screen.

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