Jun 052007
There has been a great outcry of the poor quality of the new Olympics London 2012 logo, and the BBC has a huge number of comments about it. Well, probably whatever they came up with would have resulted in tons of complaints.
However it turns out that the animated logo breaches guidelines on avoiding provoking epileptic fits caused by flashing images. And has caused some fits. Perhaps it is time the Olympics committee returned the logo and demanded their money back, and pick a logo selected by popular vote.
After all a professional media company that manages to produce a logo that causes fits just was not doing their job properly and have come up with something that is “unfit for purpose”.