Feb 032007
 

I had reason to buy a couple of USB leads the other day, but this entry has not got anything to do with the leads themselves, but with the packaging which can be found keeping people away from many other goods. It is that clear heat-sealed hard plastic which makes things like leads, and other small items so easy to hang up on a rack in a shop. They’re not exactly easy to get into are they ?

In fact they are probably the worst kind of packaging out there … a waste of oil, and very difficult to get into. There are probably quite a few packages waiting unopened around the country when you consider that not everybody has a great deal of strength in their hands. I spent a lot of time using my fingers (hitting the keyboard), but I certainly don’t find it easy.

I guess this kind of packaging does have one advantage … it is easier for the items to be displayed in a shop as they hang very conveniently on those hooks shops use. This gives the lie to the idea that manufacturers only care about the consumer. They obviously care more about the convenience of the shop keeper.

Well, it is time to get the message across. Every time you (and I) buy something contained inside inconvenient packaging, ask for the package to be opened as you buy it … make it clear that you find such packaging very difficult to get into, and that you won’t buy the product if it isn’t opened for you.